Thursday, 28 February 2013

Eco-Fashion Campaign Red Carpet Green Dress Unveiled On The Oscar Red Carpet By Naomie Harris

Eco-Fashion Campaign Red Carpet Green Dress Unveiled On The Oscar Red Carpet By Naomie Harris
The Winning Design from Suzy Amis Cameron’s Eco-Fashion Campaign Red Carpet Green Dress Unveiled On The Oscar Red Carpet By Naomie Harris

The Winning Design from Suzy Amis Cameron’s Eco-Fashion Campaign Red Carpet Green Dress Unveiled On The Oscar Red Carpet By Naomie Harris
Photo Credit: Matthew Hinchcliffe
Los Angeles, CA, February 24, 2013 – Bond Girl Naomie Harris has hit the red carpet at the 85th Annual Academy Awards® in the winning design from Red Carpet Green Dress winner, Michael Badger. “I couldn’t be more thrilled with the incredibly glamourous design we’re presenting to the world today,” exclaims Suzy Amis Cameron, Campaign Founder. “I believe it will make a very powerful statement on behalf of sustainable fashion, and my hope is that it will provoke some thought about more sustainable fashion in our everyday lives.”
Legendary designer Dame Vivienne Westwood mentored winning designer, Michael Badger, through the creation of his design in her London-based studio. After Westwood’s couturiers logged 120 hours on the gown, it was then transported to the Royal School of Needlework where a team of 22, and the winner himself, using an organic cotton thread logged 680 hours of cherished hand embroidery, a major reduction of carbon footprint that showcases the importance of hand embroidery, over machine embroidery, as a sustainable art form. The gown is made of a Global Organic Textile Standard (GOTS) certified organic silk crepe de chine. It was embroidered with old vintage glass beads from the 20s through the 60s and chocolate candy wrappers. Standard reclaimed zippers were sourced. The dying process employed golden rod and a renewable biodegradable natural plant source, a humble camomile, which is also used medicinally and for camomile tea. Since there were no water pollutants or chemicals used, any waste produced was transferred to a compost heap.
The dying process, completed by Ao Textiles, has received a stamp of approval from Greenpeace International’s Detox Fashion Campaign, and they have also fully endorsed the completed design as a whole. “The gown created for this year’s Red Carpet Green Dress contest proves that even the most intricate design, subject to the highest levels of scrutiny, can be as sustainable as it is beautiful,” says Tommy Crawford, Creative Director for Greenpeace International’s Global Detox Campaign.
The dress is currently being assessed for certification from the Cradle To Cradle Products Innovation Institute, a non-profit organization that helps designers and manufacturers create products that are safe for people and the environment through its globally recognized Cradle to Cradle CertifiedCM Products Program. Certified products are rated across five quality categories: material health, material reutilization, energy use, water stewardship, and social fairness.
This year, Red Carpet Green Dress has raised $120,000 for MUSE School CA, the single beneficiary of the campaign. MUSE School CA is a non-profit, educational organization in Malibu Canyon, California, dedicated to empowering children to realize their full potential
through academic excellence, personal responsibility, compassionate relations, global consciousness and environmental awareness. MUSE School CA was founded by Amis Cameron and her sister, Rebecca Amis.
Badger, born in Ghana and is presently working toward a B.F.A. in Fashion Design at the Savannah College of Art & Design in Atlanta, insured his design would be 100% biodegradable from its inception by using an old recycled sketchbook as a process journal and by illustrating his spirited design on 100% hemp watercolor paper. He drew inspiration from one of nature’s most powerful forces, a volcano. By focusing on the appearance of lava as it flows, Badger’s design celebrates our world’s natural splendor and serves to remind each of us of our role as its caretaker.
Samata Angel, Global Campaign Director, adds, “We are so grateful for everyone who made this year’s campaign a smashing success including the Royal School of Needlwork and Naomie Harris. Michael Badger is an incredibly talented designer and was such a pleasure; Vivienne Westwood and her couturiers were amazing mentors to Michael and we can’t thank them enough.”

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About Vivienne Westwood:
Vivienne Westwood began designing in 1971, and by the end of the 1970s, she was already considered a symbol of the British avant-garde. For Autumn/Winter 1981, Westwood showed her first catwalk presentation in London. In 1986, a radical change of direction moved Westwood away from street style and youth culture as she adopted more traditional Savile Row tailoring techniques. Since then, Westwood has received numerous accolades, continues to show in Paris, Milan and London, and is one of the most influential fashion designers in the world today. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change.
About Naomie Harris:
Naomie Harris rocketed to international stardom opposite Daniel Craig with the November release of Skyfall, the most recent James Bond installment. The London-born actress is certainly no stranger to blockbusters as she has occupied starring roles in Michael Mann’s Miami Vice, Pirates of the Caribbean: Dead Man’s Chest, and Pirates of the Caribbean: At World’s End. Since her first major breakthrough performance in 2002 with Danny Boyle’s 28 Days Later, she has appeared on the stage in Boyle’s London production of Frankenstein opposite Johnny Lee Miller and has received numerous awards, nominations and critical acclaim. Next up for Harris is the Nelson Mandela biopic Long Walk To Freedom in which she stars as Mandela’s controversial second wife, Winnie.
Media Contact:
Jason Trotter
Trotter Public Relations
323.819.5353 |
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